A
Adoption Rate — share of the audience that uses the functionality
AOV — average order value
ARPU — average revenue per user
ARPPU — average revenue per paying user
AAARRR — framework “pirate” metrics: awareness, acquisition, activation, retention, referral, revenue
ASO — app store optimization
C
capacity — 1. capacity of the task 2. amount of available resources
CSAT — customer satisfaction metric that is gathered by survey
CSI — customer satisfaction index is a complex metric that combines different customer metrics into one
CES — customer effort score that is gathered by survey
CVM — customer value maximization
CPA — cost per action
CPA — cost per acquisition
CPO — chief product officer
CPO — cost per order
CTA — call to action
CTO — chief technical officer
CMO — chief marketing officer
CFO — chief financial officer
CEO — chief executive officer
CR — conversion rate
CTR — click-through rate
CPM — cost per million
CJM — customer journey map
C&B — compensation and bonuses
C1 — first conversion
C2 — repeat conversion
CPC — cost per click
D
DAU — daily average users
E
EBITDA — earnings before interest, taxes, depreciation, and amortization
EMEA — Europe, Central Asia and Africa
eNPS — employee net promoter score
F
FTE — Full Time Equivalent in terms of labor
H
HEART — framework for user metrics: happiness, engagement, adoption, retention
J
JTBD — jobs to be done framework for conducting interviews
K
K-factor — is a metric that describes viral growth
L
LATAM — Latin America
LTV — customer lifetime value
LFL — like for like, usually for comparing time periods
M
MAU — monthly average users
N
NPS — net promoter score is a metric that shows relation between promoters and detractors
NSM — north star metric, is the most important metric in a product
O
OKR — objectives and key results framework for managing goals and tracking performance
P
PAM — potentially available market
PEST — political, economical, social and technology analysis framework of macro-environmental factors
PI Planning — Program Increment Planning is a ritual in SAFe that is responsible for planning tasks, resources, roadmaps, risks and goals between different teams
PPC — pay per click
proxy metric — a metric that has greater predictive power relative to the main metric, and is more sensitive than it
S
SAFe — agile framework for big companies
SAM — serviceable available market
SEO — search engine optimization
SOM — serviceable obtainable market
SWOT — strength, weaknesses, opportunities and threats analysis framework
T
TAM — total available market
tNPS — transact net promoter score is a metric that shows relation between promoters and detractors after a specific moment in customer journey
U
UPT — units per transaction
USP — unique selling proposition
W
WAU — weekly average users
Y
YOY — year over year